Third Annual BreastFest Philly to Support Fox Chase Cancer Center
Grassroots non-profit focuses event on fun with live entertainment and cheeky taglines
PHILADELPHIA (September 20, 2012)—The Tyanna Foundation, a volunteer-run organization dedicated to improving the lives of breast cancer patients, is hosting the third annual BreastFest Philly on Saturday, September 29 from 3:00 to 8:00 p.m. at Mad River Bar & Grille (4100 Main Street in Manayunk). BreastFest is the foundation’s flagship event and has raised over one million dollars for breast cancer awareness, research, services, education, treatment and patient care.
Proceeds from the event benefit breast cancer research at Fox Chase Cancer Center. Guests attending the event will have the opportunity to learn more about Fox Chase’s breast cancer programs through visiting the Center’s mobile mammography van, which will be on-site at BreastFest Philly. The van is the only one of its kind in the Philadelphia region that brings breast cancer screening right into the community.
Guests will also have the opportunity to participate in a silent auction with generous items donated by local sponsors and buy branded apparel by presenting sponsor Under Armour.
Tickets for BreastFest Philly are $50 at the door ($25 at the door with a valid student ID), and $40 in advance. The cost includes admission; beer; specialty drinks from Pinnacle Vodka and Skinny Girl Wine; and live entertainment from local bands Alice’s Garage, Northern Rednecks, and Whitewalls.
The event, which focuses on fun and cheeky taglines such as “save the girls”, attracted hundreds of guests last year. BreastFest has chapters in several Mid-Atlantic and Southern states, each with their own brand of sass. With BreastFest, the Tyanna Foundation offers a small, local alternative to giants such as Susan G. Komen for the Cure.
About the Tyanna Foundation
Founded in 1999 by five sisters, the Tyanna Foundation is a volunteer-run organization dedicated to improving the lives of breast cancer patients. Anne-Margaret, Bridget, Megan, Sara and Katie O’Brien lost their mother Tyanna Barre O’Brien, then 48, to breast cancer in 1990.
Through various fundraising events around the nation including BreastFest, the Tyanna Foundation has raised over one million dollars for breast cancer awareness, research, services, education, treatment and patient care. Over 10 years later, the organization remains 100% volunteer and 90% of the funds stay in the local area.
For more information about BreastFest Philly including volunteering and sponsorship, contact Katie George at 410-292-1494 or email@example.com.
For more information about the Tyanna Barre O’Brien Breast Cancer Foundation and its calendar of events, visit www.tyanna.org
Fox Chase Cancer Center, part of the Temple University Health System, is one of the leading cancer research and treatment centers in the United States. Founded in 1904 in Philadelphia as one of the nation’s first cancer hospitals, Fox Chase was also among the first institutions to be designated a National Cancer Institute Comprehensive Cancer Center in 1974. Fox Chase researchers have won the highest awards in their fields, including two Nobel Prizes. Fox Chase physicians are also routinely recognized in national rankings, and the Center’s nursing program has received the Magnet recognition for excellence four consecutive times. Today, Fox Chase conducts a broad array of nationally competitive basic, translational, and clinical research, with special programs in cancer prevention, detection, survivorship, and community outreach. For more information, call 1-888-FOX CHASE or (1-888-369-2427).
Media inquiries only, please contact Diana Quattrone at 215-728-7784.